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Mark Zuckerberg’s truth: Why do we choose Facebook? This page was last edited on 25 June 2017, at 22:06. This is one of the fastest growing companies in history, an important part of social life does not only teens but hundreds of millions of adults worldwide. Veteran reporter David Kirkpatrick technology has the full cooperation of Facebook? S key executives in this study an interesting history of the company and its impact on our lives.
How does a nineteen-year student at Harvard create a company that has transformed the Internet and how it grew to the size of the current giant? In this process, he and a small group of key executives has created a company that has changed the social life in the United States and elsewhere, a company that has become a ubiquitous presence in the market, changing politics, business, and even our feelings we own identity. 5 9L1 2l1-1 7 6. 9 0 5 2 5 5.
3 84 48 84 52c0 4. What term do you want to search? 1 7 7 7 7-3. We’d appreciate your feedback on our new navigation. 1 0 9 0 5. David Kirkpatrick has written the definitive account of the social networking giant, says James Harkin.
Facebook’s CEO, Mark Zuckerberg, views his creation as a social movement. 57 0 0 1 0 3. 568 0 0 1 0-3. 222 0 0 1 2. 8 0 33 0s33 13.
Sheryl Sandberg, Facebook’s chief operating officer, stood in front of an industry conference in Las Vegas and announced that email was on the way out. Even though she herself couldn’t imagine life without it, she predicted that email “is probably going away”. Given Facebook’s enormous success in colonising our online activity, however, there’s every reason to take her hubristic ambition seriously. A good way to understand that ambition is to read David Kirkpatrick’s new book.
He subsequently won unprecedented access to Zuckerberg and 39 of his top employees to gather material for this book, a kind of official history of the company and the most comprehensive account of its rise yet. Facebook’s signature double entendre, the poke. Before long Facebook had morphed into an all-purpose public facility, allowing students to huddle together in groups and forge whatever electronic connections they liked. Facebook rapidly spread to other universities, then to schools and then to everyone else. In January of this year Facebook claimed 350 million active users, who spend a collective 8 billion minutes there every day. Facebook’s arrival was timely, coming as it did just as more of us got used to spending time hooked up to fast internet connections.
Kirkpatrick shows us how brilliantly Zuckerberg polished his new machine, constantly cleaning its minimalist look and cultivating its hunger for ever more data. The site’s real engine of growth, though, was its built-in network effect. Kirkpatrick’s wide-ranging access allows him to pay more attention to what Zuckerberg was trying to achieve. In his sometimes oafish determination to realise his vision, Zuckerberg turns out to be as much ideologue as engineer.
Sharing our data and making our lives publicly available to each other turns us, he believes, into better people. A narrower gap between public and private reduces the potential for hypocrisy and connivance, making it harder, for example, for people to cheat on their partners. But as critics point out, such “radical transparency” also makes it easier for Facebook to monitor what we’re up to, and many people are uneasy with this. As the service’s engineers built more and more tools that could uncover such insights,” Kirkpatrick records, “Zuckerberg sometimes amused himself by conducting experiments. To deduce this he studied who was looking at which profiles, who your friends were friends with, and who was newly single, among other indicators.
Although Facebook now seems an established fixture of the net, the company is more fragile than it appears. Companies powered by a network effect tend to wilt as quickly as they flower. Bebo and Friendster before it. The company now finds itself sandwiched between the sensitivities of its users and the commercial imperative. Kirkpatrick’s story ends with the arrival of Sheryl Sandberg, whose job it is to make Facebook more attractive to advertisers.
The effect of all this on the marketing and advertising industries has only just begun to be felt. Kirkpatrick has written the definitive account of Facebook’s breathless rise to power. But the story of how it tries to wield that power without scaring away its 350 million users is going to be even more of a white-knuckle ride. We will send you our picks of the most important headlines tomorrow morning. 2017 Guardian News and Media Limited or its affiliated companies. Oscar Morales was fed up.